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Acuvue for Astigmatism
Balance Comfort With Freedom
Around half of people in the UK who wear glasses have some form of astigmatism. Yet most don’t fully understand what it is or how it shapes the way the world looks.
My role was to build awareness and strengthen trust and engagement between Eye Care Professionals and patients across the entire shopper journey. That meant translating the science into a more human, memorable identity that genuinely supported people’s everyday eye health.
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